The Inbox Economy
How creators are turning email lists into business empire
Before I tell you a secret of the most successful video creators, I want to share with you something personal.
My 2025 🐍 started with two things:
Dealing with a case of norovirus. The US has a record high outbreak of this amazing "winter vomiting bug" and having a school-age kid is an express ticket to this unforgettable experience. I hope you had a great time at your New Year party and got to hug someone special, not the toilet.
The first message in our Slack this morning. One of my dearest Uscreen's customers was featured in Women's Health magazine. So excited for this recognition of an independent creator's business.
Now, this message (#2) got me thinking again about one controversial thing. The best niche video creators, who monetize by selling products, memberships, in-person events, books, and merchandise are all amazing in… video? Of course, but I actually wanted to say email nurturing.
Many creators on Uscreen think they need to make lots of videos to grow, but they forget how powerful emails can be. And those who are crushing it use the full force of email nurture.
Do these:
Start collecting email addresses TODAY.
Segment your email list. Newbies, super-fans, trial users, someone who searching for a specific topic. My favorite example in the Health & Wealthiness segment → “prenatal” tag in your CRM.
Create evergreen email sequences. Send the right emails to the right audience, leading them to the next stage in their journey to become your super fan.
And as a last step, don't forget to subscribe to my newsletter, or else you will miss my future status updates on noroviruses.